Kraken is the Official Crypto Exchange Supporter of the FIFA World Cup 2026. This landmark agreement marks the first time a major FIFA tournament has partnered with a cryptocurrency exchange.
The Details of the Partnership.
The sponsorship deal includes a wide range of promotional activations:
- Global Exposure: The Kraken brand is featured across global broadcasts and digital platforms during the tournament, which runs from June 11 to July 19, 2026.
- Projected Audience: Kraken aims to leverage the tournament’s massive reach, with a projected cumulative global audience exceeding 6 billion viewers.
- Fan Education & Adoption: The collaboration aims to drive mainstream awareness and education for digital assets among football fans across North America and Europe.
Exclusive Fan Promotions
As a part of the official sponsorship, Kraken is directly running fan-focused initiatives that allow supporters to engage with the sport:
- Users who sign up to Kraken using a specific promo code (FWC26) enter for a chance to win tickets to the FIFA World Cup 2026 Final, complete with flights and accommodation.
To see the official announcement and promotion details directly from the Kraken team:
